GeForce GTX 970 Advantages
Released 2 years late
Boost Clock has increased by 14% (1178MHz vs 1032MHz)
More VRAM (4GB vs 2GB)
Larger VRAM bandwidth (224.4GB/s vs 144.2GB/s)
704 additional rendering cores
GeForce GTX 660 Advantages
Lower TDP (140W vs 148W)