ASUS Plans to Increase AM4 Motherboard Production to Counteract DDR5 Price Surge

kyojuro 2026年1月1日星期四

ASUS is reportedly planning a substantial increase in the production of DDR4 motherboards by the first quarter of 2026, likely influenced by the dynamics of DDR memory supply and demand. With the demand for DDR5 continuously rising in both PC and server markets, memory price fluctuations are beginning to impact the overall cost of systems, especially for mainstream and entry-level platforms that are highly sensitive to price changes. In this context, expanding investment in the DDR4 platform serves as a strategic move for cost control and risk management.

ASUS Motherboard

The information suggests that ASUS’s production adjustments will primarily focus on AMD's B550 and A520, as well as Intel's B760M and H610M-G chipsets. These motherboards utilize the mature DDR4 memory system, offering a platform that has undergone extensive market verification. With stable manufacturing processes, supply rhythms, and channel pricing, these boards represent a predictable option for motherboard manufacturers, boasting more manageable inventory and cash flow pressures compared to DDR5 platforms.

ASUS's decision to time these capacity adjustments for early 2026 indicates an expectation that DDR5 pricing and supply issues won't resolve quickly. The growth of the DDR5 market is driven not only by PC upgrades but also by competition from servers, AI-accelerated cards, and other high-margin segments vying for DRAM resources. These structural demands suggest that the consumer market won't be the first to benefit from any potential price drops.

Moreover, it is noted that the new production capacity will be allocated primarily to e-commerce channels rather than traditional retail outlets. Online platforms respond more swiftly to price changes and can leverage flexible promotional strategies, making them ideal for catering to the cost-conscious segments of the market that favor DDR4 systems. Hence, these motherboards are targeted at budget-conscious users who prioritize platform maturity and interchangeability over high-end performance.

Within AMD's offerings, the AM4 platform remains relevant, with the Ryzen 5000 series processors still shipping and the Ryzen 5 5600F slated for a September 2025 release. This situation extends the AM4 lifecycle, sustaining a stable demand for relevant motherboards and justifying the increased production of B550 and A520 models. Similarly, on Intel’s side, the B760M and H610M-G models continue to meet the needs of entry-level and mainstream markets for the 14th generation Core, without relying on DDR5 to establish their performance credentials.

As of now, ASUS has not officially commented on these reports. However, given the current platform structures, memory market dynamics, and channel strategies, such a move seems logical. While DDR4 may not focus on high performance, it offers a practical solution to buffer the market against current cost pressures.

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